FedEx and Social Media

After poking around on the internet, I came across an article detailing FedEx’s expansion into the Social Media market.  Of course, I was intrigued:

Last November, FedEx made its first foray into social media, debuting its Launch a Package application on Facebook. The Flash animation-based app, created by Atmosphere BBDO, New York, lets users send virtual FedEx packages containing text messages, photos, videos and other attachments. Its popularity exceeded expectations, with more than 300,000 downloads in the first two weeks. (BtoB)

Needless to say, FedEx deserves an A + for effort.  What a smart move to leverage their brand name within the social media realm.  Unlike before, Facebook users can now easily send attachments using the messaging facility via FedEx’s Launch a Package application.  FedEx has proved to provide a brand experience that is both fun and practical.  A + indeed.

~ by kimberleymcleod on November 25, 2008.